Developing a dating app can be a profitable investment.Whilst it is impossible to calculate “love” in plain numbers, there is lots of data out there which shows the need for dating apps in today’s market.
- By 2022, online dating market revenue will grow from $1,225m in 2016 to $1,610m.
- The industry is growing somewhere around 5% every year and decay is not even close.
- More than 80% dating apps’ users marked their experience as good.
Freemium apps are considered one of the most famous methods of app monetization. These are accessible for free on leading application stores, however, consists of optional products for sales. InboxDollars is another popular money making app that lets you earn money through surveys as well as a variety of other tasks. What’s nice about InboxDollars is that you get rewarded in real money (not points) for the activities you complete. Plus, there’s a $5 sign-up bonus if you use this link. Minimum withdrawal: $30 to cash out. Survey Junkie: Earn up to $50 per survey with one of the highest-paying survey sites on the web. Join Survey Junkie Now SoFi Money: Earning money for unlocking better features sounds like a dream. But this app really pays you $100 with you switch your direct deposit to SoFi Money. Aspiration: This mobile banking app lets you do everything for free and takes no fees — ever. As you can see, there are plenty of apps to make money for PayPal. So if you’re looking for a quick and convenient way to get paid, give some of these money making apps a try. What’s great about these apps is that they give you easy ways to earn PayPal money instantly (in some cases).
Dating app development has a huge monetization potential. In 2019, the average user was spending around 1.5 hours a day using dating apps.
Celadon has up-to-date experience developing successful dating apps both for iOS and Android, which we are going to share with you so you can learn how to develop a high quality and profitable product.
Celadon dating app case studyThere are 3 main mobile app monetization strategies for any dating app:
#1. Paid subscription or Premium plans
This is a common method in which users pay to use an app for a certain period of time or pay a fee to unlock some additional features.
Users can pay for premium features for a month, two, half a year and so on. This monetization strategy for apps works best when your app is already popular and has a lot of active users. It would however, be wise to offer different plans and different time periods, to provide users with a choice of how much they want to, and can afford to pay.
The fee can be paid regularly (e.g. once a month) or paid once (e.g. yearly subscription).Discounts can be included within this strategy in the case that the user chooses a one-time payment over a long time (e.g. £10 a month or £110 a year). Instead, you could offer a one-time fee, allowing users to enjoy all premium features.
Most dating apps are free or claim to be so. Freemium is when a paying user will have access to the set of additional features and advanced functionality. It increases the users’ loyalty and helps to spread the product. Other ways to monetize your app using this model include virtual gifts or increasing the radius of partner.
Let’s have a closer look at some of the most common examples.
One way to make users pay for additional features is to block them in a free version. The best example is of this is Tinder. They made a crucial, unique feature, which can only be enjoyed by premium users. For example, being able to swipe back to the person you have already swiped.
Two things are needed to make this monetization strategy for apps work: a brand recognition and users’ loyalty to the app – both these were ensured before TinderPlus was introduced.Another way to do this is to add “extended” features. These do the same as restricted access, but here users are paying for extra functionality. Let’s look at Bumble. Free users have 24-hour time gap to start the contact. If they don’t start it, the match is lost. If a user gets Premium, they can extend the match and see more matches in this 24-hour time period. On Tinder Slot gg. , users pay for unlimited swipes, Super Likes, location shift, boost and so on.
Tinder is unique because they offer additional functionality to premium users without limiting free ones too much, so anyone can have a good dating experience.
#2. Advertising: apps get money by selling space for ads to third-party businesses
Another way to make money is to use Ads. These ads pop up on the app when it is being used and money is made when a user views or clicks on these adverts.
Have a look at Grindr. Revenue comes from ads and Grindr Xtra itself. It’s paid version allows users to see more matches and to choose from.
The issue with using adverts is that this method is intrusive and if you depend on ads only, there is a huge risk that your users will leave. This is an issue because apps such as Tinder and Bumble do not use ads at all.
How Apps Make Money
Ads banners in an app. Sourse: dribbble.com
Having adverts in your apps is a good way of making money and it does work when you have a lot of non-VIP users. If the functionality of the app is respected, native adverts are the best option for a dating app. This is utilised by Tinder – the ads do not interrupt users’ experiences and they do not annoy them. Whilst adverts do work, they are expensive – costing up to $5000.
Ads formats to use in your dating app:
- Banners. This is a simple format, allowing you to place static or dynamic ads on the banner of your app. For this format to be successful, you must have high quality graphics and CTA rate.
- Interstitial ads. This is similar to banners, but instead they use the whole screen. This format successfully avoids so-called ‘banner blindness’, meaning users do not pay attention when they see banners. This is when users get used to different ads that they does not register the advert as being important. Using full -screen interstitial ads also allow for videos, however this method can also disrupt the users’ experience. Therefore, these adverts should be placed in pauses, such as when loading a screen or between levels.
- Native ads. These should match the users’ experience and ensure not to irritate them. One of the best examples is an ad for online retailer Very, who designed the ad to fit perfectly within a selection of the user-created content on Pinterest.
- Video ads. These are popular because they reach the highest CTR and are extremely engaging. According to eMarketer, U.S. mobile video ad spending can reach $24.81 billion in two years. This is a simple method because users’ time watching the ads increases, slowly but steadily.
- Rewarded video ads. This format rewards the user when they finish the video without skipping. Unity Ads called this format the “hottest revenue generator” of our time. A study conducted by OpenX shows almost 80% of the users would watch the video to the end if they were being rewarded afterwards with a discount.
- Playable ads. These ads, as it is clear from the name, engage users to a certain sort of a gameplay. Before sending a CTA, users are provided with a limited look at the advertiser’s app. It helps to reduce uninstall rates simply because the users already know if the app is good or not.
#3. In-app purchases: coins, icons, likes, smileys, etc.
Offering users the chance to buy additional points or functions in-app is a good way to monetize and if you are developing a free app, in-app purchases are a simple and easy way to monetize, whilst also enhancing user experience. In most cases, these purchases are virtual gifts to be sent to dates or profile boosts, making a profile page more attractive.
Source: behance.com
One important point to considerbefore investing into in-app purchases is the way they will enhance user experience. In-app purchases help to reduce churn as users get additional benefits. It is worth spending some time to find a balance between in-app purchases with additional benefits and free app with great user experience.
By the way, If you are going to integrate in-app purchases, Celadon developers team advises to use StoreKit framework for iOS and In-app Billing API for Android.
TOP-3 simple ways to optimize in-app purchases installing:
- Pre-planning: spend some time planning your in-app purchase model beforehand. This will save you resources further along the line. If you have a roadmap at the stage of development, this allows you to think ahead and plan forthe milestones needed to successfully monetize your app.
- Branding: consider the name of your app because a catchy name will make your monetization model more engaging. This includes developing creative copy – included in a professional, engaging way will make your app more successful.
- Bundle offers: people are more eager to buy if they see a discount, letting your users buy more on a cheaper price. Some might even spend more for a better deal, boosting your ROI up high.
There are also apps, offering some branded offline goods like flowers, sweets, greeting cards and so on. They can be very profitable on special occasions, like Women’s Day and Saint Valentine’s Day when users are more likely to buy them.
Another option to make your app more engaging is to offer third party services like booking or a taxi service, so the users can plan a date without leaving the app. This is great for all – the app gets some additional income and the users save time planning.
Another option to consider is offline events to make money – by hosting dating events or sending event tickets right in the app.
To achieve success, use different monetization methods
Overall strategy should include more than one way of monetization. Thus you can ensure revenue generation without disrupting the user experience. Therefore, the more techniques and methods you use, the better for the app’s income, and the better the experience is for your users. For example, you can run ads and at the same time offer users the ability to pay to get rid of the ads while using the app. This is one of the best and most widely used examples of combining two monetization methods in one app.
“Underwater rocks” to keep in mind
- To be profitable, your app should always be gaining new customers.
- Keep balance between male and female users. Remember that in most cases, 1/3 of all users are women.
- People often use a couple of dating apps at the same time, not being 100% loyal to a single one. So keeping your current users engaged is as important as gaining new users.
- Even if you have created a successful and stable product, you will still lose people over time.This is because people will find matches over time, meaning they will leave the app.
How to increase engagement metrics in a dating app
As mentioned above – to make money, your dating app should gain new users as well as retaining old ones. In order to do this you should ensure your app is engaging and stands out in the market. You must therefore develop a marketing strategy. We have created a simple step-by-step guide so you can not only attract customers, but improve KPI metrics as well.
The KPIs & metrics to maximize your dating app revenue
One point that is essential for the success of your marketing strategy is KPI defining. If you have correct metrics at each point of the user’s journey, you can analyze the data and define the milestones and brick walls, preventing your users from spending more in the app. In other words, you get an opportunity to work with real time data and see the users’ intents, allowing you to optimize the app’s performance.
Three essential metrics for any dating app are: Cost per Acquisition (CPA), Lifetime Value (LTV), and Abandonment Rate. Let’s have a detailed look at all of them to make it clear why they are that important.
Cost per Acquisition (CPA)
These metrics show how much a new user is active and paying user costs. As a rule here the marketers include the ads cost, tech costs (hosting and so on), the amount you spent on development itself and on creating text content users see. These costs seem to be not that obvious, but they are important for finding out how much a user really costs. This metrics can serve as an indicator of what parts of your marketing strategy to make a priority.
Total Cost of Campaign / Number of Acquisitions = Cost per Acquisition
Abandonment Rate
This metric is the ratio of all transactions, taking place in the app versus abandoned ones. Among the most common reasons why users abandon transactions are poor performance, extended load time and bad user experience. Abandonment rate serves to help you define the gaps and fill them, to make users complete as many transactions as possible without abandoning the app. This strategy will help you to improve the performance of your app.
Lifetime Value (LTV)
This is the revenue you get from the customer during his lifetime. This metrics allows you to check the value of each segment of your target audience and make a decision on how much to spend, attracting new users. Don’t forget about churn rate and the metrics, mentioned above.
To put it simply: LTV must always be higher than the customer acquisition cost.
LTV has another purpose. Having all the data in hand means you can calculate the potential income in the near future. Lifetime value is metric and easy to increase. You should follow the users’ requests, fulfilling their demands by according to the feedback they give. Experienced Customer Support is another point which makes an app more attractive.
Celadon recommendations
- Target the part of your audience which slowly grows organically, without any additional marketing tricks. As a rule, they are female users. If you make your app friendly to this ‘difficult to attract’ category, you will end up getting more users, as well as trying to please the demanding ones.
- Focus on a certain region. The reason is simple – focusing on an entire country is too huge to manage.You could try targeting a city with a lot of students first, to see if this attracts new users.
- Do not compete with the giants, it is almost pointless. Focus on niche experience and make this experience the best, so people tired of well-known apps will eagerly try yours.
- Forget about fake profiles. It decreases the trust of the app and after seeing two fake profiles, a user will most likely abandon the app. A huge database is not the most important part. Good user experience is.
- Use all the power of social media and start the campaign before the release. This means potential users will know about the app as soon as it is launched. Offer special features or pros for early followers. Most likely they will be the core of your customers and play a part in increasing the app’s popularity.
- Paid downloads never work.
- Freemium model is the king. An app with free basic functionality and possibility for the users to pay for additional features works perfectly for most apps. Just remember to try to keep a good balance.
- Don’t make ads too intrusive, try native ones. It is fine to add them, but once again remember you need a good balance.
Here at Your Money Geek, we love finding new ways to make money. If you're looking for a fun way to make a little extra cash without having to leave the comfort of your sofa — you're in luck!
This is a comprehensive list of the best game apps that will have you winning real money in no time! Whether you're looking for scratch-off games, virtual casinos, or just fun, addictive games where you can win money, you won't want to miss out on these 18 game apps to win real money.
Table of Contents
- 1 23 Best Game Apps to Win Money Online
- 2 Additional Apps to Win Money
23 Best Game Apps to Win Money Online
1. Lucktastic
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2. Mistplay
Get Paid to Play Games
Mistplay is an Android-specific app that provides users the opportunity to play games in exchange for monetary rewards. All you have to do is play games and rack up points to redeem in-app for gift cards.
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If you've read some of our other articles, then you know that we love Mistplay here at Your Money Geek. It's one of the best game apps that will have you receiving compensation from the minute you start playing. You can even play with friends and unlock new achievements and earn points faster.
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4. Pool Payday
Pool Payday is the #1 pool game for cash.
Compete in 1-on-1 in live real-time games for fun, for-profit, or both! Cash prizes are redeemable via Paypal, Apple Pay, and more.
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Note: Available in the US, with exception to AZ, AR, CT, DE, IN, LA, ME, MT, SC, SD, and TN
5. Solitaire Cube
Solitaire Cube is a modern version of the classic Klondike Solitaire.
Includes large tournaments and head-to-head competitions with cash prizes (where available).
Key Features
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- It only takes a minute or two to play a round, but it is so fun you'll want to play for hours.
- Fast animations and smooth touch controls on all devices.
- Play for free as long as you want without any ads.
No longer a solitary experience!
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- In head-to-head games, both players solve the same deck, and the player who finishes with the most points win.
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Note: Prize tournaments are not enabled in the following states: AZ, AR, CT, DE, IN, LA, ME, MT, SC, SD, and TN. If you do not live in a real prize-enabled region, you can still play for fun with our virtual currency.
6. 21 Blitz
21 Blitz is a mix of Blackjack and Solitaire. It's a perfect way to practice your blackjack skills, train your brain or pass the time.
Play against real people for free, then switch to cash games when you're ready to compete and win!
How to Play
- Make 21s or stacks of 5 cards to score points.
- Each game has 1 full deck of cards, a perfect challenge for aspiring card counters.
- Finish the deck before the clock runs out, and you'll receive a time bonus.
- Find Combos and Streak bonuses to perfect your strategy.
No longer a solitary experience!
- Games can be played Head-to-Head with other players or in large, multiplayer tournaments.
- In head-to-head games, both players solve the same deck, and the player who finishes with the most points wins.
- Challenge people worldwide with Skillz, a competition platform complete with leaderboards, trophies, Cash or virtual currency prizes, and an amazing loyalty program that rewards you for playing!
Note: Prize tournaments are available in about 75% of the world. Prize tournaments are not enabled in the following states: AZ, AR, CT, DE, IN, LA, ME, MT, SC, SD, and TN. If you don't live in a real prize-enabled region, you can still play for fun with our virtual currency.
7. Wizard of Oz Slots
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This game is a no-brainer! You will relive the classic movie and play along with Dorothy while winning huge payouts with real money. This game has all the thrills of real slot machines, with free spins, mega wilds, and all the fun of playing at a casino from the comfort of your own home.
Follow the yellow brick road to collect millions of free credits every day by spinning to get bonus credits!
- Wizard of Oz Slots (IOS)
- Wizard of Oz Slots (Android)
8. Game of Thrones Slot Casino
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Who could say no to winning real money with this gaming app?
9. My Konami Slots
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You will have the thrill of winning right in the palm of your hand. My Konami is a free social casino game that features free spins, big bonuses, progressive jackpots, and the ability to work up to VIP status in-game.
This game app is currently only available on iOS.
Play My Konami Slots (iOS Only)
10. Willy Wonka Slots
If you've been waiting for a golden ticket, you're in luck! The Willy Wonk Slots gaming app is an addictive casino-style game that features all the thrills of Willy Wonka's Chocolate Factory.
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Join Charlie as he tours the most eccentric and unusual candy factory of all, Willy Wonka's Slots.
11. DoubleDown Casino Slots
DoubleDown Casino Slots isn't just about playing the slots; it also features Video Poker, Blackjack, and Roulette. This game app features over 100 authentic digital slot machines, classic Las Vegas hits, and all the gameplay you've been waiting for.
Enjoy all of the occasion action for free and right from the comfort of your own home. DoubleDown is one of the world's biggest and most addictive social game apps. You'll be raking in real cash in no time!
12. Zynga Poker
If you have played any time playing games online, you'll recognize the classic gaming site Zynga. Well, did you know you can play on your Android phone?
What are you waiting for? Join one of the world's most popular online poker games. There are more tables, tournaments, and jackpots than ever before. Whether you prefer classics like Texas Holdem or Blackjack, you'll find a competitive tournament that is right for you!
Play Zynga Poker (Android Only)
13. InboxDollars
InboxDollars is another favorite here at Your Money Geek. The app is a cash-based rewards club that pays you for easy online activities. To earn points, you can take surveys, watch videos, play games, and so much more.
One of the best features of the app is that it's easy to use. If you aren't a member yet, join today and get a $5 bonus. InboxDollars pays by check or with prepaid Visa cards.
14. MyPoints
Win Gift Cards
MyPoints is an app not dissimilar from InboxDollars. You can earn gift cards by answering surveys, playing games, watching videos, and many other online activities you probably already do, like shopping online.
Yes, MyPoints will pay you to shop online! There are over 2,000 top retailers like Walmart, eBay, and Amazon that you can earn gift cards from just by shopping! Cash out on your points whenever you want to and redeem them for gift cards or transfer the balance to your PayPal account.
- $5 Sign-up Bonus: Complete five surveys.
- $10 Task Bonus: Make your first purchase of $20 or more and receive a $10 Amazon Gift Card.
Additional Apps to Win Money
15. Verasity Gamestore
The attention-focused tech company Verasity has launched a new GameStore that rewards its users for playing games. For every minute of gaming, players will receive digital tokens that are exchangeable to Amazon vouchers and many other rewards. There are already thousands of games available from more than 550 game publishers, ensuring a wide variety of genres.
The platform is part of the Verasity TV online portal, which hosts a Watch & Earn program and several B2B tools. Publishers use Verasity's rewarding technology to improve aspects such as engagement and monetization.
With the Verasity GameStore, you can play as a single player, try a PVP game, or even create your own tournaments to challenge your friends worldwide right from your living room. Now is a perfect time to try something new and check out Verasity from home's comfort and safety.
16. PCHGames
You've probably heard of Publishers Clearing House, but did you know that they have an app that features fun games that could win you up to $2,500? Some of the games will even earn you tokens to enter into prize drawings that could win you up to $1 million!
Aside from getting lucky with a top prize, you can also redeem your points for fun giveaways such as gift cards and merchandise. PCHGames is one you won't want to miss out on.
17. WorldWinner
WorldWinner is a skill-based gaming website that allows you to compete against other people for real money. Every day over $500,000 is won by users, so what are you waiting for?
You can play in heads-up matches against other people or participate in large tournaments for cash prizes. You can play arcade-style games, card games, sports games, strategy games, and word games. There's something for everyone, including popular games like Bejeweled 2, Jeopardy, Wheel of Fortune, Tetris, Spades, and Scrabble.
This website isn't free, as it requires a deposit of $5, 10, or 20 to begin playing for real money.
18. GameSville
GameSville is a free web-based gaming website on the internet. You get awarded GV rewards for playing and winning games, getting high scores, and slots.
From there, you can get your GV rewards into cash and other fabulous prizes. Additionally, Gamesville offers pure cash competitions for those who do not want to earn the GV rewards.
19. Brain Battle
Brain Battle has already given away tens of thousands of dollars to lucky players. They do this by sharing back a portion of the advertising revenue with one lucky winner. There are no in-app purchases and no paying to win.
All you need to do is download this free app and play any games to collect tickets. You need to get at least one ticket to be entered into the cash prize drawings. The more tickets you have, the higher your chance of winning the grand prize. The money is paid out through a Paypal money transfer.
Brain Battle is available in the Google Play Store and iTunes App Store.
20. Long Game
While Long Game can be a fun way to pass the time, it can also help you achieve your financial goals. To get started, you need to verify your identity and link your bank account to the app.
Next up, you need to set a savings goal, such as saving for a car down payment. Then decide on how much you want to be added to your account each payday. Every time you add money to your account, you'll earn coins to play games for cash prizes.
All the money you're putting into your in-app savings account belongs to you. The account is FDIC-insured for an added layer of protection and peace of mind.
21. Swagbucks Live
Do you love the thrill of a good game show? Check out the free Swagbucks Live app for the chance to test your knowledge on a live trivia game show.
You can earn cash just for playing and a grand prize if you answer all questions correctly!
In true game show format, you'll be presented with a series of trivia questions and multiple-choice answers for each one. You get only 10 seconds to select your answer. Be sure to select before the 10 seconds run out, or you'll be out of the running for the grand prize.
Even if you don't make it to the top, you can earn Swagbucks digital currency for answering questions correctly. You can use it to get a second chance to win the grand prize or redeem it for cash or gift cards.
22. Bananatic
If you would like to be one of the first to play a new game and provide your feedback, check out Bananatic. Game developers use this app for testing their new games and getting reviews and suggestions on improvements.
It's also a fun community of gamers who can meet each other through the app, discuss the games, bugs, game development, and so on. Even better?
You get rewarded in the game's virtual currency to play games, advance levels, and write reviews. Once you've gained enough virtual currency, you can redeem your winnings for digital content, premium games, and even gift cards.
23. Dominoes Gold
When you play, Dominoes Gold, you’re playing the classic board game dominos for real-world prizes!
Challenge your opponent by playing identical games versus the computer. See who can defeat it by more. The winner earns real prizes!
Join the Skillz community and compete in domino tournaments for prizes! Best your opponents with the highest score before time runs out. Play the computer first in the classic domino game Fives then compare your score to an opponent. Whoever has the highest score in Fives will win real-world prizes!
Dominoes Gold Features:
Apps You Can Make Money On Games
- Classic Board Game with a Twist!
- Competitive dominos games for prizes!
- Insanely addicting domino games to train your skills
- Fast-paced domino games played in real-time. Get the highest score before time runs out!
Note: Available in the US, with exception to AZ, AR, CT, DE, IN, LA, ME, MT, SC, SD, and TN.
Apps You Can Earn Money
Win Money Online
Now that you have an entire list of options to choose from go ahead and explore which ones are best for you. What will you try first? Maybe you'll be lucky and win one of those big-ticket cash prizes. If you love gaming, you should monetize it!
Apps You Get Money From
Whether you decide to get paid to play on Mistplay or decide to test your luck with scratch-offs on Lucktastic, there are endless opportunities for you!